We strengthened the future pipeline and core products using insights from across the value chain.
Vegetables by Bayer (VBB) wanted to strengthen its future pipeline and core products by taking learnings and understanding from across the value chain
Together, we designed, set up and implemented a pilot programme to capture insights from various value chain players, including growers, retailers, food service, shoppers and consumers
Chosen also supported data capture and analysis, including desk, qualitative and quantitative research, and insight activation by building strong data-led stories and insight activation via workshops and close collaboration with teams
The pilot's success has led to the implementation and adoption of The Feedback Loop Programme for global opportunities across the business
Chosen continues to be involved in supporting the success of 2023’s roll-out