Environment Activation – Converting People to Purchase
Coca Cola
Case Study
Case Study
Case Study
Case Study
Case Study
Case Study
The Challenge
The Approach
The Impact

We created an easy-to-implement integrated activation process to create shopper initiatives and drive incremental purchases.

  • Coca-Cola had teams spread across geographies AND corporate entities who needed to work together to create and deliver shopper initiatives that would generate incremental purchases
  • The process should utilise best thinking, methodology and insight
  • The process and associated training had to be appropriate for participants with limited consumer OR shopper experience
  • A clear need to have a first truly integrated activation process

Development of an end-to-end modular learning experience that enables participants to:

  • Understand how to build a consumption opportunity
  • Develop a shopper activation plan relevant to and highly effective for a specific channel
  • Consider how to gain maximum customer support
  • Influence purchase decisions
  • Learning applied against real-time Business Opportunities
  • Delivered either face-to-face, virtually or blended
  • Process aligned across both Coca-Cola Company and Bottler
  • Training delivered across 5 major markets
  • 15 real-time channel-specific business opportunities developed and ready for in-market execution